17 May, 2017

The Imani Difference.

Ronnie Oliech

The IMANI Difference

By Nerissa Bentley

If you’re in a place where you know you need to make a positive change in your life, you might be wondering why you should join IMANI Fitness. After all, aren’t we just a gym? And aren’t gyms all the same?

Yes, most gyms are the same. But IMANI Fitness is not a gym. Nor are we a boot camp.

We are a Transformation Studio that focuses on holistic body transformations. That means we focus on ALL of you — your body and your mind. 

By educating and empowering our members, we help people have the body and lifestyle they’ve only been dreaming of.


“Without Imani, victory is not possible.”

Imani means faith.

Imani is beauty.
Imani means sexy.
Imani means badass.
Imani means love.
Imani means the best way of doing things.
Imani means courageous.

Imani is the missing link between who we are and the best that we can be.

Many people never reach their full potential, live a fulfilled and happy life or know their authentic self. Most people live a life without finding their Imani.

How we help you find your Imani

At IMANI fitness, we do things differently. Because we’re not a commercial gym, we take an individualised approach to your health and fitness goals. Yes, we will challenge you! But we’ll be alongside you every step of the way to help you achieve your dreams. 

You will find your Imani because we take a different approach to most other gyms and fitness studios out there.

Advice backed by science

At IMANI Fitness, we teach you how to lose weight and keep it off for good, by utilising scientifically proven strategies. We show you how to exercise a handful of hours a week, in order to change your body shape. We teach you how to eat delicious food that will burn fat, without the need for counting calories. You will never feel hungry or deprived, and you will learn how to nourish and take care of your body, from the inside out.

“I always thought if I ate too much I would put on weight. I have never dieted before but had the mindset that I couldn’t eat too much. I am now eating healthier and more than ever, and my body shape and posture has changed, and my confidence has grown. I have learnt not to over exercise and to listen to my body.” — Jo 

A holistic approach

Many weight loss programs focus on one thing — losing as much weight as possible. However, if your weight-loss program leaves you feeling tired and lethargic, or you compromise your health and wellbeing for a number on the scale, you’re going about it the wrong way.

A sustainable, healthy fitness program should leave you looking, functioning and feeling better. Not having one at the expense of the others. At IMANI, we focus on getting your body functioning and feeling better, as well as improving your body composition.

“I'm off my blood pressure meds which my doctor said I would be on for the rest of my life! I’ve had back, hamstring and shoulder problems, and although I still have to be very careful with the shoulders, my hamstrings and back are doing great. I have a fully functioning body and increased fitness which allows me to do pretty much anything I want. An amazing feeling!” — Andrew

“I used to complain of nerve pain in my lower back since I was in high school. I haven't felt it since I started FIRE sessions at IMANI. This is just one of the several benefits I have gained with my new fitness and wellness regime.” — Terry

“The ‘high’ I achieve after working out at IMANI improves my mental health and energy levels. I no longer feel like an old beached whale that hurts to move off the couch!” — Sally

We’re a family

When you join IMANI Fitness, you join our family. We look after each other, support and encourage each other, and have fun together. And rest assured, we won’t judge you. Chances are, you’ll not only enjoy being with the people you’re training with, but you’ll make some solid friendships along the way.

“IMANI has taught me so much more than how to just lift a barbell. I've learnt the true meaning of friendship and love, accountability, self-love and compassion.” — Jackie

“I love the positive encouragement and support we show each other.” — Jo

“I love the people. And the trainers are top-notch too!” — Angie

We practice self-love

The true secret of changing and improving your life is learning to love yourself. Telling yourself you’re fat, ugly, useless, and disgusting, or punishing your overeating with grueling workouts is not love. This just makes your situation worse. Understanding who you are and loving yourself where you’re at will give you true freedom, and the power to transform your life. At IMANI, you will learn the power of self-love. 

“IMANI has taught me self-love, and in turn my confidence continues to grow.” — Sally

“I have learned the importance of self-love and how it impacts your transformation.” — Samantha

We help you find your confidence

Self-doubt will always hold you back. But sadly, most people lack confidence and don’t believe in themselves enough. Lack of confidence will kill any dream. At IMANI, your journey to a healthier, happier you will naturally lead to increased confidence. When you begin doing things you never thought possible, you will start to believe in yourself more, and you will have the courage to live life on your terms.

“I love the feeling that I get after a session at IMANI. I feel more energised and accomplished. It has certainly given me a lot more confidence and changed my outlook of my life.” — Cath

“I am dealing better with stress, and have a deeper understanding and respect for the strength of my mind and body.”— Emily

“I have seen an amazing body change and have gained self-confidence. I can now wear tighter clothes without worrying about my rolls.” —Samantha

“My focus, strength and passion for life continue to grow to new heights that I didn't know were possible for me. Now not only do I dare to dream, but I set goals and make them happen.” — Jackie

We refuse to be ordinary

Life is too short to settle for mediocre. At IMANI Fitness, we help you to become the best version of yourself, by helping you move out of your comfort zone. As the saying goes: “the difference between ordinary and extraordinary is a little extra”. And the magic happens, when you do the ‘little extra’ that’s outside your comfort zone. Our IMANI tribe is made up of ordinary people, just like you. But these ordinary people are learning to do amazing things. 

“I used to have zero confidence. I would always be the shy guy and never talk to anyone. Now my mindset has changed. I’m more confident, will talk to people and get out and do stuff. If you had told me before joining IMANI I would be doing Tough Mudder, Black Hawk, Muddy Hell, Rock Climbing, 10K SUP paddling and a whole lot of other stuff, I wouldn’t have believed it. It's not just about lifting weights and doing ridiculous amounts of burpees — it’s about finding your ‘why’ and what makes you awesome.” — Michael

“Throughout my life I always doubted myself and my abilities. I would often give up before I would begin, for fear of failing. Since joining IMANI, I have discovered I am capable of so much more than I thought possible. I have found physical and mental strength I never had, and I believe in myself so much more. My life-long dream has been to write a book, but I never started for fear of failure. With the confidence I have found through IMANI, I am now working on that book.” — Nerissa

Are you ready to join us?

As you can see, IMANI Fitness is so much more than a gym. We are in the business of transforming lives, and we’d love to help you live the life you’ve always dreamed of.

You may already feel IMANI Fitness is what you’ve been looking for, but are unsure of whether you can make it work for you. Read what one of our valued members has to say about her doubts when she started.

“I really don’t have time for this! I don’t know how I’m going to fit in two mornings a week of exercise, get home, walk the dog, get three kids (two school age, one adult) up, fed, make lunches, and get myself to work on time! Am I bonkers? 

As it turns out I’m not! Since October last year, what I thought was insanity is my new normal. Only now I’m doing three mornings and am ready to step it up to four. You think you can’t do it? You are wrong! Create your new normal. You will love yourself for doing it.” — Fleur

So, if you’re ready to take a step of faith, and find yourImani, contact us today for a free consultation.

We believe you’re worth it. Book your free consult today, and we will do the rest.

Imani Fitness

Ph: 0433 882 228

Instagram: Imanifitness


Nerissa Bentley is a health writer and blogger, copywriter & editor, research extraordinaire. She is also an amazing member of Imani Fitness and is currently writing her first book.

Write to the Point Communications  

M 0414 836 732


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