PT Business Mentorship

Business mentorship, Body & Lifestyle Transformation plus everything on platinum package

I have been with the Imani Tribe Transformation for over 15 months, doing both their online transformation program and PT mentorship program. Mel & Ronnie know what they are doing. They are thoughtful, dedicated, passionate, empathic super-coaches & educators. They work hard to ensure their clients feel seen, heard, and taken care of. They give their time and attention generously, are joyous and passionate about what they do, and genuinely connects with people. Their excellent mix of knowledge, structure, innovation, implementation, and ability to connect make for the ideal coaching experience, be it personal coaching or PT business mentorship. Without Mel & Ronnie, my body and PT business wouldn’t be where they are today. If you're looking for help with your fitness, nutrition, lifestyle, and/ or PT business mentoring, look no further because you'd be hard-pressed to find not just one but two, more caring, committed, and courageous coaches.

Edwina Ewins
Over 15 months of online Transformation and PT business mentorship

How to become a personal trainer with a difference

If you’re like many personal trainers, you’re probably working hard — really hard. You’re probably doing all you can to survive — after all, it’s a competitive industry we work in.

This incredible work ethic that you have is an advantage in the beginning. However, in order to build your business, you’re finding you’re working harder than ever, and sacrificing more than you like, just to stay afloat.

Working long hours, to recruit, retain and train your clients becomes all that you know. But you have to work hard to be successful, yes?

No. You have to work smarter not harder. And we can show you how.

Do you want to build your ultimate fitness business and live a life of freedom?

We help personal trainers and fitness professionals attract high-end clients and build a tribe of raving fans to create a business that is not only wildly profitable but also allows them the freedom to take some time off and spend more time living.

Whether you are launching a business, growing a business or running a business

Free yourself from the hustle, stress and burnout

Our culture has glorified the hustle, so we feel like something is missing unless we’re working ourselves to death. We think this is the cost of admission to be successful, but that’s false.

In reality, we can’t reach our full potential if we’re unhealthy and burnt out. You can’t inspire others to be their best, if you’re not at your best. Eventually, the long hours that kept you alive in the early days will become a cost to your business.

We know firsthand how overwhelming being in this industry can be. Sometimes you feel like you’re failing. Sometimes you feel like you’re not good enough. Sometimes you don’t know what the next step is, and sometimes you’re doing so well, you just want to have people to celebrate your wins with.

With Imani Tribe’s PT Business Mentoring Program, you’ll have people to celebrate your wins with, and so much more!

The Imani difference

Unlike the ‘social media and business gurus’, we cut through all the noise and remove all the confusion on how to build a thriving Face-to-Face or online business.

We don’t give you the “magic” business model because one size does not fit all, in fact one man’s meat is another man’s poison- One business’s success model might be a flop for your business, instead we give you knowledge, systems, tools, skills and a business template from our proven model with tested best practices for acquisitions (getting new clients), ascension (up-selling them), and retention (keeping them) afterwards we continue to test and tweak new strategies to customise and optimise your template into a profitable business model blue print specific to your business and niche while providing a community of support and accountability to ensure you are moving in the right direction.

We believe less is more. You can achieve more by doing less with more focus, instead of doing more with less focus.

Are you ready to learn how to convert your existing brick-and-mortar business model to one with tested best practices for acquisitions (getting new clients and building a TRIBE of raving fans), ascension (up-selling them), and retention (keeping them)?

If you’re ready, really ready, then our Imani Tribe PT Business Coaching Mentorship Program might be what you’re looking for.

Who is our mentoring program for?

The Imani Trainers Tribe is for personal trainers and fitness professionals who want to attract high-end clients and build a tribe of raving fans. This program is for you if you:

  • Want to build your ultimate fitness business and live a life with freedom without using a cookie cutter approach whether you are launching, growing or running a business.
  • Want to build a unique business that stands out so that you are not in competition with the already flooded fitness industry.
  • Want to discover the one and only keystone you need for any successful business.
  • Are sick and tired of low and inconsistent income despite working from dawn to dusk.
  • Are sick and tired of reducing your prices just to get clients on board.
  • Are tired of wasting time creating content that nobody consumes from Facebook and Instagram post to blogs and YouTube and branding just to look like you are a successful business owner (yet none of it leads to a sale)
  • Want to develop the confidence, focus and support to become the inspirational trainer you dream of being
  • Want to attract the right clients to your business
  • Are tired of spending money on doing more courses and marketing strategies that give you no return of investment (ROI)
  • Are sick of working long hours to earn a semi-decent living
  • Are constantly prospecting for new clients or have clients give up and drop out
  • Want to work less hours but be more profitable
  • Are tired of the stress and hustle involved in the daily running of your business.

The Imani Tribe PT Business Coaching Mentorship program gives you the confidence, direction and self-belief to build your ultimate fitness business, body and life of freedom.

We show you how to be a personal trainer with a thriving business a life of freedom

Whether you are launching a business, growing a business or running a business

We’ll teach you step-by-step how to build a Tribe of raving fans just like the Imani Tribe. We’ll also show you how to convert your existing ‘brick-and-mortar’ business model into one that will continue to bring more loyal, committed fans your way.

Afterwards, we’ll continue to test new strategies to increase profitability of your business, as well as new ways to get quality clients, while providing a community of support and accountability.

You’ll learn how to:

  • How to build your ultimate fitness business and live a life of freedom.
  • Increase annual income and stress less, knowing you have a stable income.
  • How to attract high end leads organically and retain them.
  • How to leverage the free social media and digital distributions channels for maximum returns.
  • How to create high quality content consistently.
  • Build a tribe of raving fans like the Imani Tribe.
  • Automate your business and marketing systems so that you can focus on changing your clients’ lives.
  • The one and only keystone you need for any successful business.
  • How to create content that resonates with your audience so that you can have a high conversion rate.
  • How to get to where you no longer have worries about money.
  • The 3 things you need to get right to warm and convert your cold leads.
  • How to build your mailing list.
  • How to manage your time and energy for maximum productivity.
  • How to align strategy, resources and execution to massively scale your business.
  • Complete your very own eye-grabbing transformation and story.
  • Develop the confidence and self-belief to develop a work/life balance.
  • Get your time and freedom back to do the things you want.
  • Get fantastic results for your clients.
  • Chase goals and dreams you never thought you’d be able to achieve in business and in life.
  • Plus everything in the platinum package.

Will share the unique, game-changing strategies, processes and mindset you need to create extraordinary levels of success, wealth and fulfilment.

You'll no longer go around in circles or feel overwhelmed. We'll help you get clarity on where you're going, and help you create a step-by-step plan to get there.

Once you have it all mapped out, we'll give you the skills, knowledge and most importantly, the confidence to help you implement it. Before you know it, you'll have a wildly successful business and be able to spend your time doing what you truly love.

Our PT Business Coaching Mentorship is not offered as a standalone service, our Transformation Program is a prerequisite because people don’t have business or relationship problems, they have life problems (Habits, Fears, behaviours, beliefs etc) that reflect in their business & relationships.

Plus nothing changes if nothing changes!

We could give you all our business secrets, hacks & blueprints but nothing will change if you are still not confronting the fears & the habits that are holding you back from actioning those steps and running a successful business.

E.g We need to address why you are hiding behind your brand & give you the Confidence to implement the secrets we teach you.

Last but not least in order to take your clients through their own body and lifestyle transformation, you need to have done it yourself, you can not expect others to do something you haven't done.

    We hope to have the opportunity to help you transform your body, business and life forever.

    Give us a few short hours per month, for 12 months and we guarantee to get you the best maximum results in minimum time, with minimum effort.

    Click the button below to see if you qualify for our program if you are a personal trainer, fitness professional, coach or a studio owner who want to attract high-end clients and build a tribe of raving fans to create a business that is not only wildly profitable but also allows you the freedom to take some time off and spend more time living.

    But hurry. Limited spots available.


    JOIN OUR FREE PT success workshop

    Do you need a bit of help with any of the following to make your business successful?

    Whether you are launching a business, growing a business or running a business

    1. Clarity (wtf am I doing?)

    2. Direction (wtf do I need to do next?)

    3. Strategy (How do I do it?)

    Want to build a thriving PT business that is wildly profitable and gives you the freedom to spend more time living, without using a ‘cookie-cutter’ approach?

    Join our FREE PT success workshop and we’ll show you how to build a unique business that is wildly profitable and gives you the freedom to spend more time living, without using a ‘cookie-cutter’ approach.

    Hurry while the spots last!

    FREE registrations is limited to the first 10 action takers ONLY

    Any registrations after that will cost you $150

    Be one of the first 10 applications and save $150

    Plus Extra-special bonus for the first 10 action takers!

    A FREE workshop with a professional copywriter to develop your Unique Sales Proposition (USP), which will form the basis of all your marketing PLUS a personalised communication plan for your business😲


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    You have taken me from a fun, successful, slightly disorganised studio to one that has structure and obvious progressions. My clients know exactly what they get and how things work! You have assisted me in setting a realistic price increase that I now feel very confident to increase each year, and also increase my premium product - especially as I continue to find my feet and deliver a service that is truly excellent. You’ve also helped me increase my weekly revenue. You assisted me in launching and maintaining my new premium product which has proved extremely successful. You have assisted me in honing in on my programming, not being scared of staying with the same exercises for longer and therefore getting better results - this has absolutely proved to be the case. You have also encouraged me to keep data on every client and keep them achieving measurable results From January to February I had an increase in sales of 250% and seven new members who all signed up for my premium product. I know that with my new-found confidence, my structure, the back-end support of MP, and of course my beautiful new studio on a main street, the future is looking very bright for Cinch.

    Nikki Ellis
    Founder and personal trainer at Cinch Personal Training with 18 years experience

    Imani Fitness is not a gym. It's a family. When you walk through the doors, you'll feel welcomed, not judged. You'll work alongside other people (of all shapes, sizes and fitness levels) who are working towards improving their health and their confidence levels. Mel and Ronnie are experts in their field and are changing lives! They can provide you with a personalised program, grounded in science, to help you achieve YOUR goals - there is no 'one size fits all' approach at Imani. Workouts are fun, but focused to maximise your results, and their ongoing support and encouragement are priceless. Since undertaking Transformation with Imani Fitness I have increased my confidence, stopped trying to please everyone and understand the value I bring to the world. Not only am I happier, but I’m spending my time and energy on the things (and people) that really matter. As a result, my business revenue has grown by 86% in the last financial year alone. I’m also working with my ideal clients, winning large projects, and am now mentoring other people in my industry. If you're ready to change your life for the better and meet positive, happy people, contact Imani today. I wouldn't train with anyone else.

    Nerissa Bentley

    I highly recommend Mel and her mentoring to anyone who wants a serious career in the fitness industry.

    Vicki Paterson
    Owner & director of Vic Fit Factory, level 4 MP transformation specialist and mother to a puppy named Romeo.

    I have time to eat, train, socialise, and do things I enjoy. I now have freedom.

    Anna Quach

    I faced a fear to achieve a massive goal for myself which has helped my business grow enormously.

    Lisa Macdonald
    Level 4 MP Transformation Specialist, 3rd medal receiver in her first Body building Comp 2015

    Our Services



    FIRE (Focused Intense Resistance Exercise)

    Confidence Avalanche Academy (Body & Lifestyle Transformations)

    Your Online Coach

    Imani Tribe PT Business Coaching Mentorship