Fit Pro

Business mentorship plus Body and Lifestyle Transformation.

How to become a personal trainer with a difference

We help personal trainers and fitness professionals attract high-end clients and build a tribe of raving fans

If you’re like many personal trainers, you’re probably working hard — really hard. You’re probably doing all you can to survive — after all, it’s a competitive industry we work in.

This incredible work ethic that you have is an advantage in the beginning. However, in order to build your business, you’re finding you’re working harder than ever, and sacrificing more than you like, just to stay afloat.

Working long hours, to recruit, retain and train your clients becomes all that you know. But you have to work hard to be successful, yes?

No. You have to work smarter not harder. And we can show you how.

Free yourself from the hustle, stress and burnout

Our culture has glorified the hustle, so we feel like something is missing unless we’re working ourselves to death. We think this is the cost of admission to be successful, but that’s false.

In reality, we can’t reach our full potential if we’re unhealthy and burnt out. You can’t inspire others to be their best, if you’re not at your best. Eventually, the long hours that kept you alive in the early days will become a cost to your business.

We know firsthand how overwhelming being in this industry can be. Sometimes you feel like you’re failing. Sometimes you feel like you’re not good enough. Sometimes you don’t know what the next step is, and sometimes you’re doing so well, you just want to have people to celebrate your wins with.

With Imani Tribe’s PT Business Mentoring Program, you’ll have people to celebrate your wins with, and so much more!

The Imani difference

We believe less is more. You can achieve more by doing less with more focus, instead of doing more with less focus.

Are you ready to learn how to convert your existing brick-and-mortar business model to one with tested best practices for acquisitions (getting new clients and building a TRIBE of raving fans), ascension (up-selling them), and retention (keeping them)?

If you’re ready, really ready, then our Imani Tribe PT Business Coaching Mentorship Program might be what you’re looking for.

Who is our mentoring program for?

The Imani Trainers Tribe is for personal trainers and fitness professionals who want to attract high-end clients and build a tribe of raving fans. This program is for you if you:

  • Want to develop the confidence, focus and support to become the inspirational trainer you dream of being
  • Want to attract the right clients to your business
  • Are sick of working long hours to earn a semi-decent living
  • Are constantly prospecting for new clients or have clients give up and drop out
  • Want to work less hours but be more profitable.

The Imani Tribe PT Business Coaching Mentorship program gives you the confidence, direction and self-belief to build the business, body and life that you dream of.

We show you how to be a personal trainer with a thriving business

We’ll teach you step-by-step how to build a Tribe of raving fans just like the Imani Tribe. We’ll also show you how to convert your existing ‘brick-and-mortar’ business model into one that will continue to bring more loyal, committed fans your way.

Afterwards, we’ll continue to test new strategies to increase profitability of your business, as well as new ways to get quality clients, while providing a community of support and accountability.

You’ll learn how to:

  • Increase annual income and stress less, knowing you have a stable income.
  • Build a tribe like the Imani Tribe.
  • Automate your business and marketing systems so that you can focus on changing your clients’ lives.
  • Complete your very own eye-grabbing transformation and story.
  • Develop the confidence and self-belief to develop a work/life balance.
  • Get your time and freedom back to do the things you want.
  • Get fantastic results for your clients.
  • Chase goals and dreams you never thought you’d be able to achieve in business and in life.

You'll no longer go around in circles or feel overwhelmed. We'll help you get clarity on where you're going, and help you create a step-by-step plan to get there.

Once you have it all mapped out, we'll give you the skills, knowledge and most importantly, the confidence to help you implement it. Before you know it, you'll have a wildly successful business and be able to spend your time doing what you truly love.

If you want to become a personal trainer who attracts high-end clients with a tribe of raving fans, click below to see if you qualify for our program. 

But hurry. Limited spots available.

Apply Here!

Build a tribe of raving fans

You have taken me from a fun, successful, slightly disorganised studio to one that has structure and obvious progressions. My clients know exactly what they get and how things work! You have assisted me in setting a realistic price increase that I now feel very confident to increase each year, and also increase my premium product - especially as I continue to find my feet and deliver a service that is truly excellent. You’ve also helped me increase my weekly revenue. You assisted me in launching and maintaining my new premium product which has proved extremely successful. You have assisted me in honing in on my programming, not being scared of staying with the same exercises for longer and therefore getting better results - this has absolutely proved to be the case. You have also encouraged me to keep data on every client and keep them achieving measurable results From January to February I had an increase in sales of 250% and seven new members who all signed up for my premium product. I know that with my new-found confidence, my structure, the back-end support of MP, and of course my beautiful new studio on a main street, the future is looking very bright for Cinch.

Nikki Ellis
Founder and personal trainer at Cinch at Personal Training

Imani Fitness is not a gym. It's a family. When you walk through the doors, you'll feel welcomed, not judged. You'll work alongside other people (of all shapes, sizes and fitness levels) who are working towards improving their health and their confidence levels. Mel and Ronnie are experts in their field and are changing lives! They can provide you with a personalised program, grounded in science, to help you achieve YOUR goals - there is no 'one size fits all' approach at Imani. Workouts are fun, but focused to maximise your results, and their ongoing support and encouragement are priceless. Since undertaking Transformation with Imani Fitness I have increased my confidence, stopped trying to please everyone and understand the value I bring to the world. Not only am I happier, but I’m spending my time and energy on the things (and people) that really matter. As a result, my business revenue has grown by 60% in the last financial year alone. I’m also working with my ideal clients, winning large projects, and am now mentoring other people in my industry. If you're ready to change your life for the better and meet positive, happy people, contact Imani today. I wouldn't train with anyone else.

Nerissa Bentley

I highly recommend Mel and her mentoring to anyone who wants a serious career in the fitness industry.

Vicki Paterson
Owner & director of Vic Fit Factory, level 4 MP transformation specialist and mother to a puppy named Romeo.

I have time to eat, train, socialise, and do things I enjoy. I now have freedom.

Anna Quach

I faced a fear to achieve a massive goal for myself which has helped my business grow enormously.

Lisa Macdonald
Level 4 MP Transformation Specialist, 3rd medal receiver in her first Body building Comp 2015

Our Services



FIRE (Focused Intense Resistance Exercise)

Confidence Avalanche Academy (Body & Lifestyle Transformations)

Your Online Coach

Imani Tribe PT Business Coaching Mentorship